UI/UX Design Case Study:
Rethinking a Pizza Delivery App
As a UI/UX Designer, I collaborated with a product manager to rethink the design and process for a pizza delivery app. My role was to create the look and feel of the app, working through various design phases including brand development, creating an inspiration board, defining the concept direction, mapping the user journey, and developing the final design. Our goal was to produce a high-fidelity prototype that could be presented to stakeholders, showcasing a cohesive and user-friendly design aimed at enhancing the overall user experience.
Project Overview
Company Background:
Pizza Express is a well-known pizza delivery and dine-in restaurant chain, established in 1965. The company is famous for its high-quality, freshly made pizzas and Italian-inspired dishes. With numerous locations worldwide, Pizza Express focuses on using premium ingredients and providing exceptional customer service, whether dining in or ordering delivery. Their commitment to culinary excellence and customer satisfaction has made them a beloved brand in the food industry.
Project Scope:
The primary objectives of this project were to redesign the Pizza Express app to enhance the user experience and create a cohesive brand identity.
The goal of this project was to redesign the Pizza Express app to improve user experience and create a cohesive brand identity. This involved developing a modern, visually appealing design and a user-friendly interface to enhance navigation and interactions. We focused on establishing a cohesive brand identity through colors, typography, and visual style, guided by an inspiration board. Mapping the user journey was crucial to ensure a seamless and intuitive experience, identifying key touchpoints for improvement. The project culminated in the development of a high-fidelity prototype, showcasing the new design concept to stakeholders, aimed at strengthening the Pizza Express brand and enhancing customer satisfaction.
Role:
As the UI/UX Designer for this project, I was responsible for creating the overall look and feel of the Pizza Express app. I collaborated closely with a product manager who provided the project brief, and together we developed the brand identity, including colors, typography, and visual style. I created an inspiration board to guide the visual direction, mapped out the user journey to ensure a seamless experience, and designed key screens and interactions. My work culminated in the development of a high-fidelity prototype that was presented to stakeholders
Design Process
The design process began with understanding the project requirements and goals through detailed discussions with the product manager, who provided the brief. Together, we focused on developing a strong brand identity for the app. This involved creating an inspiration board to guide the visual and conceptual direction, and establishing the brand's colors, typography, and overall visual style. We then mapped out the user journey to ensure a seamless and intuitive experience, identifying key touchpoints and interactions that needed attention.
With the foundation set, I moved on to the design phase, where I developed the concept design, including key screens and user interactions. I created wireframes and high-fidelity prototypes to visualize the design solutions, ensuring they aligned with the brand identity and user needs. Throughout this phase, I iterated on the designs based on feedback from the product manager and usability testing. The process culminated in a polished prototype that was ready to be presented to stakeholders, showcasing a cohesive and user-friendly design aimed at enhancing the overall user experience of the Pizza Express app.
Brand
Inspiration
Concept direction
Designs
Concept
