UI/UX Design Case Study:
Enhancing the Cardano Website
As a UI/UX Designer, I collaborated with Cardano, a leading investment management company, to enhance their website. Working closely with a UX designer and a product manager, my role was to produce the overall look and feel of the website while creating reusable modules and a cohesive design system. This project aimed to improve the user experience by making the website visually appealing and functionally efficient, ensuring it effectively met the needs of Cardano’s clients.
Project Overview
Company Background:
Cardano is a prominent investment management firm specializing in risk and investment management services. Renowned for its innovative approach and commitment to providing tailored financial solutions, Cardano serves a diverse range of clients, including pension funds and insurance companies. The company focuses on delivering sustainable and effective investment strategies, leveraging its expertise to manage risks and achieve long-term financial goals.
Project Scope:
The primary objectives of this project were to enhance Cardano's website by improving its visual design, functionality, and user experience. The specific goals included:
Enhance the Website’s Look and Feel: Create a modern, visually appealing design that reflects Cardano’s brand identity and values. Design a user-friendly interface that is intuitive and easy to navigate.
Develop Reusable Modules: Design and develop reusable modules to ensure consistency across the website. Simplify the content management process by enabling easy updates and maintenance through these modules.
Create a Cohesive Design System: Establish a comprehensive design system that includes UI components, style guides, and design principles. Ensure visual and functional consistency throughout the website, enhancing the overall user experience.
Role:
As a UI/UX Designer, I worked with a UX designer and a product manager to enhance Cardano’s website. My responsibilities included developing the website's look and feel to align with Cardano’s brand, designing a user-friendly interface, and creating reusable modules for consistency and easy updates. I also developed a design system with UI components and a style guide to ensure visual consistency across the site. Additionally, I collaborated with the UX designer to incorporate user research findings into the design and worked with the product manager to meet business objectives and user needs. Through these efforts, I helped create a modern, user-friendly website that supports Cardano’s mission and improves the user experience.
UI and Design System Development
